How to Create & Launch a Profitable Online Store (2022) (2022)

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For centuries, success in commerce was defined by a simple formula. Secure a profitable spot for your cart. Shout louder than your competitor to attract more foot traffic. Operate at a lower cost to pocket more profits.

In the 21st century, it’s not that simple.

Large, vocal brands often fail to connect with modern consumers. The physical location can be more of a nuisance than a convenience. And a small store can be operated with a lean budget and no inventory at all.

All of the above makes it easier for digital-first retail brands to carve out a spot even in saturated markets. So if you plan to create an online store, you have plenty of headroom in 2021.

The Statistics of Selling Online

Last year, the retail sector went through major turmoil. But the unfortunate global events propelled the growth of digital sales:

  • 46% of U.S. consumers tried a new brand or placed orders with new retailers last year. Thanks to the convenience of online shopping and blurred geographical lines, consumers are actively shifting brands.
  • According to a May 2020 study from Accenture, the volume of purchases from inexperienced or infrequent ecommerce users is expected to increase by 160% in the future. Many people last year discovered how much they quite appreciate the convenience of online shopping — and they’re growing more accustomed to it.
  • 50% of online spending will be done via smartphones by September 2022. U.S. consumers spent over $190 billion via mobile in 2020.
  • Smaller ecommerce stores saw a 96.5% rise in web traffic between October 2019 to October 2020 with over a third reporting an increase between 100% and 200%. The majority also expect this growth to remain in the coming years.

Based on those data points, there is a huge and growing opportunity in digital retail. And those opportunities are diversifying. The market conditions for launching an online store are as favorable as they can be despite the overall economic uncertainty.

Also based on those data, there’s a differentiation opportunity. How many sites do you visit on mobile that have a seamless shopping-to-checkout experience? If 50% of spending is going to be on smartphones (never mind what that means for browsing time via mobile), let’s just say their phone is going to be the literal touchpoint connected to all different types of interactions, all over the funnel. Giving customersa convenient, usable shopping experience on even their smaller devices —could be a huge differentiator.

8 Steps to Creating Your Online Store

A simple, functional piece of software can launch a website that enables you to sell products. But how do you keep growing past “minimum viable product” and take your business to the next level? Here are step-by-step instructions.

  1. Choose a niche and develop a business plan
  2. Select your domain name
  3. Pick your ecommerce website builder
  4. Design the look of your online store
  5. Add products to your online shop
  6. Set up shipping
  7. Market your online store
  8. Launch your online store

Choose a Niche and Develop a Business Plan

The ecommerce market is hyper-diverse. Even today’s giants such as Amazon started as a niche retailer. Do background research on ecommerce niches to identify your focus area.

1. Conduct a SWOT analysis.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It’s a simple yet effective way to assess different niche and product ideas.

For example, let’s say you want to start a CBD business:

  • Strengths: Growing interest, high consumer demand, multiple product verticals, personal knowledge in CBD.
  • Weaknesses: A lot of regulatory gray areas, shipping restrictions, challenging cross-border expansion.
  • Opportunities: Untapped CBD-infused gourmet drinks market, ability to establish partnerships with restaurants (run B2B & B2C operations)
  • Threats: Failure to source regulation-friendly products with legitimate test certifications, regulatory issues when selling cross-country.

2. Find industry gaps.

At first glance, it may seem that all the good ecommerce niches are taken. But it’s not true.

With targeted research, you can uncover unfulfilled consumer demands even within popular product categories.

For example, toys are aplenty. But some parents have grown concerned about exposing children to unsafe chemical compounds.

To find gaps in your target market, tap into:

  • Social mediaanalyze concerns, complaints and recommendation requests, voiced by your target audience.
  • Google Trends — compare and contrast the search volume for different product types over time.
  • Look at bestsellers on Amazon and eBay — read reviews and see what the shoppers are missing or what they complain about.

3. Analyze your customer personas.

The best ecommerce product ideas are born at the intersection of need, preferences and interests among the target audience.

Create a set of ideal buyer personas, populated with:

  • Demographic data — age, location, occupation, income
  • Psychographic data — interests, values, beliefs, struggles and aspirations

Learn more about buyer personas.

4. Choose the right business model.

As part of your customer research, you should also note how and where your audience tends to buy products and what would be the best way to reach them.

(Video) How to Create & Launch a Profitable Online Store, Create Your Online Business, Free Course (2022)

  • B2B ecommerce — Do you see yourself selling more to wholesalers, retailers and business buyers?
  • B2C ecommerce — Or would you rather market your products directly to consumers?
  • Selling on online marketplaces — Popular marketplaces such as eBay, Amazon or Etsy provide built-in access to a variety of audiences.
  • Dropshipping — This model passes on order fulfillment tasks to a third party, so you don’t hold any inventory yourself.
  • DTC — The direct-to-consumer business model eliminates the intermediary (multi-brand retailer or wholesaler).

Check out our detailed explainer on different types of ecommerce business models.

Select Your Domain Name

Just like your business name, a domain name is your unique identifier for consumers. Apart from guiding them to your online store, the right domain name can also improve brand recall and awareness.

Here’s how to generate a domain name for your ecommerce store:

1. Try to be unique.

“Exact match” domain names such as buytoysonline.com used to be all the rage among small business owners, because keyword-rich names made it easier to rank in search results. But, those aren’t ideal for most businesses.

Instead, opt for a more unique name. To come with one, try this:

  • Mesh two words: “Big + Commerce”
  • Use a descriptive real word: e.g. Burrow — den, refuge.
  • Experiment with foreign words: e.g., Natori

2. Don’t use unfamiliar words or use creative spellings.

On the other hand, don’t get too creative when trying to compound different words. You might end up with something unintentionally offensive or inappropriately funny, such as:

  • Amigone Funeral Homes => AmIGonefuneralhome.com

Try to come with a domain name with no:

  • Unintentional compound words
  • Hyphens or numbers (unless part of the brand)
  • Misspelled words (as people will mistype them as correct ones)
  • Hard-to-pronounce combos

3. Keep it short.

Keep your domain name under 12 characters. That’s the perfect length for making it memorable and easy to type. You will need similar social media handles for your website — these will need to be short as well.

It’s okay if your full business name is longer. For example, ASOS marketplace originally stood for “As Seen on Screen,” but grew popular under the shorter name.

Pick Your Ecommerce Website Builder

Ecommerce platforms come in different types with a varying set of native features and extensions. To identify the best choice for your business, create a prioritized list of requirements — a list of critically important functionality and the “nice to haves.” Then, analyze different open source and SaaS solutions.

1. Things to consider when choosing your ecommerce platform.

It may be tempting to start with the cheapest website builder. The downside is that you may have to migrate your ecommerce site later, which is an added complexity. Consider the long term, even if you’re just building your first iteration.

When analyzing different options, ask:

  • Can this platform grow along with my business?
  • Will I experience a drop in performance after my business moves past a certain traffic or sales threshold?

Apart from scalability, you should also consider:

Native Features

Does the platform provide all the most critical core commerce features natively? What will you need to invest in as an extension or develop yourself to fill in missing native functionality?

On your list of requirements, rank each feature on a scale of necessity from 1-10, and then assess several store builders and tally their scores.

Security

Ecommerce data breaches are both a financial and a reputational risk. With a growing array of alternatives, modern consumers will likely think twice about buying from an online store that:

  • Recently suffered from system hack or data breach
  • Doesn’t have SSL security at checkout
  • Doesn’t provide information on payment processing and data storage

Mobile Optimization

Did you know that, since 2020, Google has been using mobile-indexing for the whole web? That’s why you need to make sure your ecommerce platform enables a stellar mobile shopping experience.

To determine the website’s position in both desktop and mobile SERPs, Google crawlers now rely on data gathered about the way your website renders on mobile devices.

If your online store isn’t mobile-friendly, your SEO page rankings could be suffering — leading to significantly lower website traffic. What’s more, you’d be also missing out on mobile sales.

2. Ecommerce website builders to choose from.

Ecommerce website builders simplify store setup and management. To make the optimal choice, consider your business goals, operational model and vertical, as well as technical requirements for your store. Then assess some popular options, like the ones listed here:

BigCommerce

BigCommerce is an open SaaS ecommerce platform offering a wide range of native commerce features, integrated payment processing and secure hosting. If your business is poised for high growth, BigCommerce is easily extensible with custom integrations. Or, use it as a headless commerce solution and connect to a fully custom front-end —or any front-end of your choice.

Features:

  • Visual drag-and-drop page builder and editing of HTML and CSS
  • Integration with 55+ payment gateways
  • Supports up to 600 SKUs per product
  • Enables payments in 140+ local currencies in over 95 countries

Shopify

Shopify is a SaaS ecommerce platform offering a competitive range of features to get your online store up and running. Catering to small businesses and, more recently, larger mid-market shops, Shopify provides a good balance of native features and third-party integrations with other business apps.

(Video) COMPLETE Shopify Tutorial For Beginners 2022 - How To Create A Profitable Shopify Store From Scratch

Features:

  • Visual page builder, as well as direct editing of HTML/CSS
  • Proprietary payment processor, plus integration with 100+ payment gateways. Merchants using a primary gateway other than Shopify’s will be subject to additional transaction fees up to 2%.
  • Secure shopping cart functionality

Magento

Magento is an open source ecommerce platform. It’s highly customizable but also requires a greater level of technical upkeep. You can download and host Magento locally or in the cloud.

Features:

  • Open source
  • On-premise or PaaS (platform-as-a-service) operational scenarios
  • Virtually unlimited customization and extension opportunities
  • However, prepare to set aside a high budget. A basic Magento store, built on an open source platform using a template, can cost up to $20,000-$45,000 up-front.

WooCommerce

WooCommerce is an open source ecommerce platform developed as a WordPress plugin. A lot of businesses use it as an easy gateway to making online sales from their WordPress websites. Similar to Magento, WooCommerce users are responsible for hosting, securing, configuring and extending their own instance of the WooCommerce software.

Features:

  • Quick to install, as it’s available as a WordPress plugin
  • Integrates with 140 region-specific payment gateways
  • Hundreds of extensions you can install for help with shipping, accounting, marketing and much more.

Design the Look of Your Online Store

Ecommerce website builders such as BigCommerce come with a broad selection of website themes, organized by verticals.

Choose a template that best matches your needs and then adjust it to fit your business’ branding:

  • Customize fonts and text sizes
  • Add high-quality visuals and branded assets
  • Configure your color scheme
  • Embed social media accounts and branded content
  • Experiment with different page layouts and product listing types

Read more on ecommerce design.

Add Products to Your Online Store

To make your store delightful to shop and your products easy to find, set up your product category pages, write great product descriptions and upload product images that will sell.

1. Product descriptions.

A persuasive product description addresses the customer’s problem, lists the product’s features and highlights the main benefits to prompt a sale.

The secret to product descriptions that convert is a formula pro copywriters use:

  • Explain who this product is for.
  • List the essential product characteristics (size, material, etc).
  • Suggest when someone needs this product.
  • Help the buyer envision where they’ll use it.

How to Create & Launch a Profitable Online Store (2022) (1)

Bliss makes a simple body wash sound exciting by highlighting product quality (“silky lather”, “pick-me-up fragrance”) and benefits (“exceptionally soft skin”) in 3 snappy bullet points.

Just like Bliss, keep your product description devoid of:

  • Complex jargon
  • Clichés or odd pop-culture references
  • Long rambling sentences

2.Product images.

Don’t skimp on product photography.

  • Hire a professional photographer to do the shooting if you can afford to.
  • If not, create a home-made photography setup for shooting attractive ecommerce photos.

Also, consider getting 360-degree photos for higher value items such as furniture, equipment or certain types of garments. According to data supplied by Webrotate 360, business owners report a 5% to 40% increase in online sales after adding 360 product view functionality to their website.

3. Product categories.

Website taxonomy helps establish and manage relationships between different product pages. Product categories, in particular, are necessary to properly display your catalog and make your inventory more discoverable.

Most garment retailers go with “men’s, women’s, accessories, new in and sale.” categories. Ecommerce websites carrying a larger stock also add bonus categories to facilitate discovery. Oftentimes, there are based around common customer search queries or seasonality. For example, you can also add “gift categories” around Christmas time. Or “Featured sustainable brands” if that’s a rising demand among your target audience.

When designing product category pages, add extra filters to help customers narrow down their choices. The handy ones are “Size”, “Price range”, “Color”, “Material”, etc.

How to Create & Launch a Profitable Online Store (2022) (2)

Set Up Shipping

Next, you need to figure out how new products will reach owners. Effective ecommerce shipping strategy is critically important because 56% of consumers will not buy from a retailer after a bad delivery experience. So be sure to sort all the ends.

1. Determine your shipping policy.

A shipping policy sets the right expectation among new customers. It needs to clearly communicate the costs, terms and any limitations of your delivery.

To create a shipping policy for your store, consider these questions:

(Video) Best Online Business To Start As A BEGINNER (2022)

Are you offering shipping for free, a flat rate or a variable fee? Work out a realistic “free shipping” threshold to appeal to more buyers and encourage higher average order value. Otherwise, use a tiered ‘flat fee’ structure for different types of deliveries — standard, priority, 2-day, etc.

What carrier(s) do you ship with? Prices, timings and shipping restrictions vary from one carrier to another. Consider all the options available to you and prioritize those offering the best price-to-value ratio. For example, a cheaper provider may not accept bulky items or offer no insurance in case of damage.

Do you plan to ship internationally? Consider selling and shipping to nearshore destinations (e.g. Canada and Mexico) at first to scale your market reach. Then look into international fulfillment strategies.

2. Select ecommerce shipping solutions.

You can compare shipping rates, print shipping labels and automate shipping updates with shipping solutions. Prioritize shipping solutions that you can easily integrate with your ecommerce platform and configure to match your operations workflows.

This guide provides a detailed lowdown on the best shipping software for ecommerce companies.

Market Your Online Store

Every entrepreneurs’ worst nightmare is seeing zero active visitors in Google Analytics on the launch day.

To make sure that your new store is bursting with virtual visitors, you’ll need to:

  1. Prioritize several ecommerce marketing channels.
  2. Develop a pre-launch promotion strategy for them.

To get traffic to a new online store, most markets rely on:

Social media: Start building your online audiences before your website is done. Share quick product previews, teasers and behind-the-scenes previews to build up anticipation. Then announce the planned launch day and steer extra engagement by offering special discounts/promos to all followers.

If you are launching a niche store (for example, one selling vintage posters), you can also get extra free publicity by networking in niche online communities and forums.

Influencer marketing: Audience-less businesses may want to prioritize pre- and post-launch influencer marketing campaigns. The big boon of influencer marketing is that you get triple benefits:

  • A push in brand awareness/recall
  • Engagement with your organic content
  • Direct leads and sales

Influencer partnerships at early stages can help attract those first few sales, plus boost your website visibility among search engines as interested consumers will start typing in your brand/domain name in the search. This is a strong positive ranking signal.

Paid advertising: Targeted Facebook, Instagram and Pinterest campaigns can also facilitate brand and product discovery. Just like with other performance marketing strategies the definite advantage here is that you only pay for meaningful action — clicks, visits, inquiries, sales.

Search engine optimization (SEO) and email marketing are more long-shot strategies. Both need more time and investment to “take off”. But the sooner your start — the faster you’ll see positive traction.

So make sure that you have basic on-page SEO in place before launch. Then dial-up with content marketing and off-page SEO post-launch.

Similarly, create a set of on-site subscription forms and incentives for subscribing (e.g. first order discount) to start growing your email list from day one.

Launch Your Online Store

Once you moved your website from stage to production, give it a quick test-drive to ensure that you are all set in terms of design, performance and navigation.

Here’s a quick checklist:

  • Review all call-to-actions and form titles on the homepage and landing pages.
  • Test your checkout experience.
  • Double-check payment processing integrations (credit cards, PayPal, Stripe, etc).
  • Make sure that all images are high-definition but well optimized.
  • Look for missing product descriptions, characteristics, categories.
  • Inspect your website navigation.
  • Connect helpdesk email and/or helpdesk software.
  • Check if all links and forms work.
  • Verify that all taxes are set correctly.
  • Test your email marketing service provider.
  • Ensure that all the inventory is properly listed.
  • Try if coupon/promo codes work.

Also, be sure to check if your digital storefront works equally well on desktop and mobile.

2 Examples of Successful Online Stores

Wondering how other entrepreneurs survived the journey of creating their online stores? Here are three inspirational stories from our customers.

1. LARQ.

How to Create & Launch a Profitable Online Store (2022) (3)

Justin Wang, an eco-activist and avid hiker realized that it’s very hard to ditch the plastic water bottle. Available reusable plastic bottles weren’t that good either. Most were hard to keep clean when used frequently. So he designed LARQ — a self-cleaning reusable bottle — and started selling a product range online.

His online business grew rapidly with a 400% YoY increase in revenue. In 2019, LARQ started the international expansion and drove an over 80% increase in conversions over 3 months by adding multi-currency checkout with BigCommerce.

(Video) How To Start A Successful Online Store | E-Commerce Business

2. Burrow.

How to Create & Launch a Profitable Online Store (2022) (4)

While studying in business school, Burrow’s co-founders were struggling to find good quality furniture for a reasonable price. They didn’t want to buy cheap reusable items, polluting the environment. But also didn’t have patients (and a big budget) to spend on custom furniture. So they came up with an idea of modular out-of-the-box (literary) items that can be assembled with minimal hassle.

In 2019, the duo launched online operations with BigCommerce — an ecommerce platform as modular and convenient as Burrow’s products. Kabeer Chopra mentioned that our headless commerce solution allowed them to create a unique shopping experience, effectively linked with their operational backend.

Wrapping Up

Everyone’s journey to online commerce will be somewhat different.

Some create online stores to complement retail operations. Others venture out as hobbyists and then scale via self-funding or seek to attract external investment.

What remains constant is the underlying setup process. You need to select a “fit for purpose” ecommerce platform, set up your product catalog, tweak design and other configurations and then dial up on marketing!

How to Create an Online Store FAQs

1. How much does it cost to set up an online store?

Ecommerce store setup costs will depend on your store size and ecommerce platform selection. You can launch a hobby store with a small product catalog for as low as $29/mo with BigCommerce. But a more complex solution with custom design, extensions and payment methods will cost more to set up.

2. Can you create an online store for free?

There are certain ecommerce softwares that you can download for free, but launching a site will never be completely free. Consider any apps or add-ons you’ll need, plus, if you’re using an open source software —typically the ones you can download for free —you’ll be responsible for your own maintenance, security and hosting.

3. How profitable are online stores?

Profitability will depend heavily on your up-front investment, the profit margins on your product mix, and how much you spend on marketing, advertising, operations and shipping.

4. How do I start my own online store?

You need to first come up with a business plan, choose products, and get all your logistical ducks in a row. Then, select an ecommerce platform that will deliver what you need as far as functionality requirements without breaking the bank.

5. Do I need to use a developer to start an online store?

Not necessarily. Some platforms, like BigCommerce, make it easy to start an ecommerce store with little to no support from developers. However, once you start to scale, you may want to engage an agency or freelance developer to help make customer-friendly customizations.

6. How can I make an online store successful?

Ecommerce success depends on four factors — product relevance and quality, ecommerce website performance, pricing strategy and targeted marketing campaigns. Ensure that you source in-demand products, price them correctly, promote them to the right target audience and deliver a stellar online shopping experience.

7. How long does it take to create an online store?

Timing depends on your store size. A hobby or pop-up store can be set up in less than a month (factoring design, content creation and configurations). SMBs should plan for a longer timeline — 1-3 months.

8. What integrations do you need for an online store?

That depends on the features you want to offer your customers. You’ll definitely need a payment gateway, though, so determining which payment gateway will suit your needs the best is a great place to start.

9. Can you start an online store without inventory?

You can run an online store without inventory by dropshipping products. Find a manufacturing/supply partner, negotiate sales and shipping terms. Then list their inventory on your online store and forward shipping information to them when you make a sale.

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FAQs

How do I start an online store launch? ›

How to start an online store
  1. Choose an ecommerce platform.
  2. Decide on a target audience.
  3. Choose your products.
  4. Design your site.
  5. Connect a payment gateway.
  6. Choose a business structure.
  7. Get your store ready for launch.
  8. Launch your store.
15 Mar 2022

What is the easiest way to create an online store? ›

Which website builder is best for online store? ›

The Top 8 Best Ecommerce Website Builders
  • Shopify — Best all-around ecommerce website builder.
  • Wix — Best for launching an online store in minutes.
  • Zyro — Best for simple online stores.
  • BigCommerce — Best site builder for multichannel selling.
  • Squarespace — Best for social.
  • Square — Best for physical retailers.
20 Sept 2022

Is selling on Shopify worth it? ›

No matter how big your business is, Shopify is always an option worth considering. Its scalability is one of the factors that help build trust and reputation among users. With an astonishing amount of add-ons and integrated functions, the eCommerce platform ensures utmost satisfaction even for large stores.

How do I get customers to my online store? ›

To recap, some of the key things you can do to help attract customers to your online store include:
  1. Create an aesthetic website.
  2. Optimize your product listings.
  3. Use high-quality product images.
  4. Market your store using email marketing, social media, and SEO.
  5. Provide an excellent customer experience and support service.
19 Jul 2022

Are online stores profitable? ›

Sure, the adoption of online shopping was accelerated across all age groups by the pandemic, resulting in a 44% increase in online sales in 2020 compared with 15% growth in 2019. But earnings reports have revealed a disturbing truth: Ecommerce is popular but not profitable.

How do I start an online store with no money? ›

Dropshipping is a popular business model for entrepreneurs looking to start a small business with no money. Simply create an online store and choose a dropshipping supplier like DSers or AliExpress. When an order is made, your ecommerce platform will forward the order information to your supplier.

How do I sell on Shopify with no money? ›

Dropshipping with Shopify - the perfect choice to start with no money. In a way, dropshipping is like an eCommerce hack for entrepreneurs without money. You don't hold inventory, you order the product from the supplier to ship directly to the customer under your name.

How do you make an online store from scratch? ›

6 steps to build an e-commerce website from scratch
  1. Decide on a domain name. Get started with a domain name that identifies your website to customers. ...
  2. Choose your site builder. ...
  3. Select a theme. ...
  4. Add product photos and descriptions. ...
  5. Create your other pages. ...
  6. Set up payment processing.
18 May 2022

What is the easiest eCommerce platform? ›

The Best Ecommerce Platform for Beginners: 9 Solutions to...
  1. Shopify. Shopify is easily one of the better-known ecommerce site builders in the world, offering an excellent blend of simplicity and flexibility. ...
  2. Squarespace. ...
  3. Wix. ...
  4. BigCommerce. ...
  5. Square Online. ...
  6. Branchbob. ...
  7. Sellfy. ...
  8. Ecwid.
12 Sept 2022

What is the number 1 eCommerce site? ›

Amazon has the largest marketshare of eCommerce companies in the world. It is the biggest consumer internet and online service company across the globe. Amazon has a market cap of approximately $1,735 billion USD. Digital commerce platform Alibaba.com ranks second.

What is the best online business platform? ›

The Best E-Commerce Platforms Of 2022
  • Squarespace.
  • Square Online.
  • Ecwid.
  • Shift4Shop.
  • Shopify.
  • Wix.
  • Weebly.
  • BigCommerce.
17 Sept 2022

Who is Shopify's biggest competitor? ›

Competitors and Alternatives to Shopify
  • BigCommerce.
  • Salesforce.
  • Oracle.
  • SAP.
  • eComchain.
  • Kibo.
  • Intershop.
  • commercetools.

What are the disadvantages of Shopify? ›

Cons of Using Shopify
  • Pricing. Hosting your online business on Shopify may cost more than you bargained for. ...
  • Difficulty With Content Marketing. promoting your business is as important as starting the business. ...
  • Limited Customization. We stated earlier that Shopify is customizable. ...
  • No Email Hosting. ...
  • Difficult Exit.
14 Sept 2022

How much does Shopify take per sale? ›

For instance, Shopify offers three pricing plans: Shopify Basic costs $29 per month, with 2.9% + 30¢ per online transaction. The main Shopify plan costs $79 per month, with 2.6% + 30¢ per transaction. Advanced Shopify costs $299 per month, with 2.4% + 30¢ per transaction.

How can I sell my product fast? ›

How to Market a Product: 24 Effective Marketing Tips to Skyrocket...
  1. Know Your Audience.
  2. Start with Niche Marketing.
  3. Build Strong Customer Relationships.
  4. Elicit an Emotional Response.
  5. Personalize the Experience.
  6. Creating Gift Guides. 2 How To Sell A Product.
  7. Guest Blogging.
  8. Reuse Customer Generated Content.
13 Jun 2019

How can I grow my online business? ›

7 Free Ways to Quickly Grow Your Online Business
  1. Deliver High-Quality Content. ...
  2. Be Mobile-Friendly. ...
  3. Integrate Social Media. ...
  4. Focus On Your Target Audience. ...
  5. Diversify Your Operation. ...
  6. Take Advantage of Free Marketing Tools. ...
  7. Network with Complementary Businesses. ...
  8. 7 thoughts on “7 Free Ways to Quickly Grow Your Online Business”

How do I get traffic to my store? ›

40 Ideas to Boost Retail Foot Traffic and Increase Sales
  1. Set up a sandwich board. ...
  2. Invite an expert to your location. ...
  3. Have an influencer promote your location. ...
  4. Use retail analytics. ...
  5. Beef up your Google My Business listing. ...
  6. Create photo opportunities. ...
  7. Set up enticing window displays.
14 Oct 2019

How much money do you need to start an online store? ›

To build an online store, you need anywhere from $1000 – $100,000. There is no set price for building an online store because the cost varies for different companies, depending upon what each company needs. A small company can spend $1000 – $10,000, while an enterprise company can spend $50,000 – $100,000.

Can you get rich from eCommerce? ›

Yes, ecommerce is still very profitable if you know what to do right from the start and implement that plan. There is still a lot of growth in these markets as buyers are still shifting from offline purchasers to digital buyers. How do I start an ecommerce business with little to no money?

How much do online store owners make? ›

A rough estimate is in three months an average eCommerce site in the US makes over $150,000 in monthly revenues while business at the end of one year generates almost $330,000 in monthly revenue.

What are the top 3 online businesses? ›

5 Most Profitable Online Businesses
  1. Training. People are quickly realizing that the things they learn in their universities have nothing to do with their life. ...
  2. Selling Digital Products. This is the next profitable business online. ...
  3. Blogging. I am a professional blogger. ...
  4. Freelance writing and other freelancing. ...
  5. Amazon FBA.

What are some unique business ideas? ›

Top Unique Small Business Ideas
  • Dog Walking Business. Dog walking is a great business idea for those who love animals. ...
  • Food Truck Business. ...
  • Online Course Creator. ...
  • Virtual Personal Training Business. ...
  • Pop-up Retail Stores. ...
  • Alternative Wellness Spa. ...
  • Niche Cleaning Business. ...
  • Social Media Photographer.
15 Aug 2022

How can I make money without inventory? ›

Options for Starting Your Online Store Without Inventory
  1. Print on Demand Products.
  2. Digital Products & Services.
  3. Using a Third-Party Logistics (3PL) Company.
  4. Fulfilment by Amazon (FBA)
  5. Start an Affiliate Store.
  6. Use Dropshipping.
19 Jul 2022

How much does the average Shopify store make per month? ›

The average Shopify store makes about $2,000 per month. This may vary depending on the products sold, the niche, and a number of other factors. However, with a bit of effort, it is possible to make much more than this.

What percentage of Shopify stores are successful? ›

Shopify is one of the most popular ecommerce platforms on the market. According to Shopify, 81% of their merchants are still active and profitable after two years.

Do you need money to start a Shopify store? ›

Yes, you need money to start Shopify. It's not free to set up an account, and there are fees associated with using the platform. You'll need to factor in these costs when deciding whether or not Shopify is right for you.

How do I create an online platform? ›

Basic steps for creating a web platform:
  1. Choosing a hosting;
  2. Choosing a framework;
  3. Creating an architecture;
  4. Buying a domain name;
  5. Adapting the product to devices and systems;
  6. Ensuring the security of the web platform;
  7. Choosing CMS;
  8. Maintenance and testing.
2 Sept 2021

Can you make money with Shopify? ›

There are many ways to make money with Shopify. You can sell all sorts of goods and services — clothing, consulting, art and so much more. But the first thing you should know before you set up your Shopify store is that there are several different ways to monetize the platform.

How do I start an online store with Amazon? ›

Build your own brand experience using Amazon Stores by following these steps:
  1. Create a seller account and enroll your brand in Amazon Brand Registry.
  2. Log in to Seller Central.
  3. In the navigation menu, select Stores >> Manage Stores.
  4. Click the “Create Store” button.
  5. Choose a template for your Store.

How do I start an online store with no money? ›

Dropshipping is a popular business model for entrepreneurs looking to start a small business with no money. Simply create an online store and choose a dropshipping supplier like DSers or AliExpress. When an order is made, your ecommerce platform will forward the order information to your supplier.

How do I start an online boutique 2022? ›

  1. Choose a niche you're passionate about. Most people don't start an online boutique because they think they can't come up with a great business idea. ...
  2. Identify market gaps. ...
  3. Write a business plan. ...
  4. Develop your products. ...
  5. Choose a brand name and logo. ...
  6. Price your products. ...
  7. Create your online store. ...
  8. Figure out shipping.
11 May 2022

How do I create an online store for sales? ›

25 Ways to Increase Online Sales
  1. Be Honest in Your Sales Copy. ...
  2. Get More Ad Clicks with Ad Extensions. ...
  3. Show Off Customer Testimonials and Trust Signals. ...
  4. Create a Sense of Urgency. ...
  5. Offer a Bulletproof Money-Back Guarantee. ...
  6. Offer Fewer Choices. ...
  7. Target Lookalike Audiences on Facebook. ...
  8. Reduce Friction in the Checkout Process.
3 Feb 2016

What is a store launch? ›

A store launch event is a special event, which publicizes the opening of a new store and at which discounts and free samples may be offered.

What are the top 3 online businesses? ›

5 Most Profitable Online Businesses
  1. Training. People are quickly realizing that the things they learn in their universities have nothing to do with their life. ...
  2. Selling Digital Products. This is the next profitable business online. ...
  3. Blogging. I am a professional blogger. ...
  4. Freelance writing and other freelancing. ...
  5. Amazon FBA.

How much does it cost to set up an online store? ›

To build an online store, you need anywhere from $1000 – $100,000. There is no set price for building an online store because the cost varies for different companies, depending upon what each company needs. A small company can spend $1000 – $10,000, while an enterprise company can spend $50,000 – $100,000.

What are some unique business ideas? ›

Top Unique Small Business Ideas
  • Dog Walking Business. Dog walking is a great business idea for those who love animals. ...
  • Food Truck Business. ...
  • Online Course Creator. ...
  • Virtual Personal Training Business. ...
  • Pop-up Retail Stores. ...
  • Alternative Wellness Spa. ...
  • Niche Cleaning Business. ...
  • Social Media Photographer.
15 Aug 2022

Do I need a business license to sell online? ›

All companies require a business license, whether they sell online or from a brick-and-mortar storefront. Businesses are required to apply for a business license because it provides a way for the government to keep track of enterprises operating in the area and keep track of tax revenue.

Where do boutiques get their inventory? ›

  • Wholesale boutique clothing trade shows. Attending a trade show is a great way to get inventory for an online boutique. ...
  • Wholesale clothing websites. ...
  • Work with manufacturers. ...
  • Offline wholesale clothing vendors. ...
  • Wholesaler directories. ...
  • Fashion resale.

How much inventory do I need to start a boutique? ›

If you are starting the boutique, you must set the 1/4th of starting budget for creating the inventory. On the other hand, if you're a well-established boutique, you can base the amount that's earned from the previous goods' cost.

What products are high in demand right now? ›

12 high-demand trending products and niches of 2022
  • Clothing. The clothing industry is a big business, valued at $12 billion. ...
  • Skin care and beauty. Skin care and beauty products are having a moment. ...
  • Shoes. ...
  • Cleaning products. ...
  • Items for pets. ...
  • Coffee products. ...
  • Toys. ...
  • Subscription orders.
7 days ago

What are the most profitable products to sell online? ›

Some of the most profitable products that are sold online are:
  • Jewelry.
  • Beauty Products.
  • Bamboo Toothbrushes.
  • Sunglasses.
  • Watches.
  • Women's Apparel.
  • Fitness Equipment.
  • Yoga Leggings.
6 Oct 2022

Where can I find products to sell online? ›

Here are a few links to get you started:
  • Amazon Best Sellers.
  • Amazon Most Wished For.
  • Amazon Movers & Shakers.
  • Etsy Most wanted.
  • Etsy Best selling items.
  • Etsy Most popular item.
  • Trending on eBay.
  • Popular on Kickstarter.
22 Nov 2020

How do you make a product go viral? ›

How to make your brand go viral?
  1. Find the right target audience. In order to make your brand go viral, you first need to determine your target audience. ...
  2. Pick the right social media platforms. ...
  3. Capture attention fast. ...
  4. Post at the right times. ...
  5. Appeal to emotions. ...
  6. Right time. ...
  7. Right audience. ...
  8. Right platform.

How many products should you start with on Shopify? ›

Ideally, you should start with 10-20 products. This will give you enough variety to attract customers, without overwhelming them.

How do you introduce a new store? ›

Make the opening of your new company location into a community event. A festive grand opening is a time-honored and effective way of quickly making yourself visible in the community. You might want to provide food, beverages and even entertainment along with special discounts and coupons.

Videos

1. Complete Ecommerce Tutorial For Beginners 2022 - How To Start A Profitable Online Store From Scratch
(Martin Iyooh)
2. How To Start A Profitable Online Business For Beginners In 2022: 10 Critical Tips No One Shares
(Odetta Rockhead-Kerr)
3. How To Start an Online Business For Beginners (In 2022)
(Mike Vestil)
4. How to Create & Launch a Profitable Online Store - Netweby
(Netweby Technologies )
5. How to Create a Profitable Online Course - STEP-BY-STEP
(Pat Flynn)
6. Best Online Business Ideas To Start In 2022/2023 For Beginners (Fast)
(Chris Winter)

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